Successful,
active business owners seldom slow down. Many business owners are both
great at planning (for their businesses) and terrible at planning (for
themselves). There are so many great business challenges to tackle,
planning for your personal ownership future can get pushed to the back
burner. We all know that the only things likely to reduce your pace are
death or terminal burn-out. This is not to imply that you are not well
intentioned; quite the contrary. You may be so well intentioned that
you’ve taken on more responsibility than you can possibly complete.
Today,
our goal is not to alter the number of hours in your workday but to
alter your mindset. To do that, let’s look at a fictional business
owner.
Renaldo
LeMond owned a growing hospitality services business. As business
increased, he hired more employees and learned to delegate. Both these
improvements freed up time to sell more, to manage more, and to grow the
business more.
No
matter how much Renaldo delegated, there were always additional tasks
and new priorities. Renaldo’s daily activities left no time to plan.
Even if he had had the time, Renaldo really didn’t know how to create a
plan founded on a clear vision, backed by definite plans that created
definable steps subject to deadlines and accountability.
This
was Renaldo’s situation when he was approached by a would-be buyer for
his business. Renaldo hadn’t actively considered selling his business,
but at age 49, he was beginning to think that life after work might have
something to offer. He was open to talking about and exploring the idea
of selling his business because business growth, and more importantly,
profitability, had been slowing for years.
Renaldo
found an hour in his schedule to talk to the interested buyer. In only
60 minutes, Renaldo’s blinders were removed and his priorities were
turned upside-down.
The
buyer turned out to be a large national company seeking to establish a
presence in Renaldo’s community. It was interested in Renaldo’s business
because of its reputation as well as its broad and diversified customer
base. The buyer was looking to acquire a business that could grow with
little other than financial support.
Naturally,
it sought a business with a good management structure because, like
most buyers, it did not have its own management team to place in the
business. Renaldo, however, had not attracted or retained solid
management (nor had he created a plan to do so). His business lacked
this most basic Value Driver.
Like
many buyers, this buyer also looked for two additional Value Drivers:
increasing cash flow and sustainable systems throughout the organization
(from Human Resources to marketing and sales to work flow). Renaldo
quickly realized that his business was a hodgepodge of separate systems
each created to patch a particular problem.
Finally,
the buyer asked Renaldo to describe his plans for growing the business.
Renaldo had none. What this buyer and Renaldo now understood was that
this business revolved around Renaldo.
As
Renaldo left the meeting, he expected that, given his company’s
deficiencies, he would receive a low offer from the buyer. He waited
weeks but no low offer was forthcoming. In fact, the buyer simply
disappeared.
The
message to all of us is clear: Unless a business is ready to be sold,
many buyers, especially financial buyers, are not interested. They have
neither the time nor the in-house talent to correct deficiencies. The
look for (and pay top dollar for) businesses that are poised for
ownership transition.
It
is a fact of life for owners that unless you work on your business,
rather than in your business, you will never find time to plan for your
future and for the future of the business.
Is
there a way to change your priorities before your 60 minutes with a
prospective buyer? Of course. You simply acquire new knowledge (about
Exit Planning) and apply it to your life.
Exit
Planning requires time: time not only to create the plan but also time
to implement it and to achieve measurable results. That timeline may be
considerably longer than you anticipate because, in creating an Exit
Plan, you need to rely on others who are also busy (minimally an
attorney, CPA, and financial planning professional). Additionally, you
can not anticipate all of the issues that might arise, and it is
unlikely that everyone you work with is as motivated or experienced as
you are. Finally, and inevitably, not everything will go as planned.
Exit
Planning encompasses all sorts of planning: your growth, strategic,
tactical and ownership succession planning for your business, as well as
your personal financial, and estate planning. By wrapping business,
estate, and personal (or family) planning into one process, Exit
Planning is all-encompassing rather than a subset of the planning that
you are sure you will one day undertake. In short, there is much to do.
It
may be helpful here to recognize that planning, properly undertaken,
can help enrich your business as well as your personal life. According
to Brian Tracy, "A clear vision, backed by definite plans, gives you a
tremendous feeling of confidence and personal power." And, in the case
of Exit Planning, it works, too. Find out more about
exit planning.
The example provided is hypothetical and for illustrative
purposes only. It includes fictitious names and does not represent any
particular person or entity. Copyright © 2016 Business Enterprise Institute, Inc., All rights reserved.
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